Made to Stick
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Made to Stick

Why Some Ideas Survive and Others Die
By Chip and Dan Heath

Price: $ 25.00

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Description:

An excellent book on how people think. The authors lay out with examples and clarity how certain stories "stick" in our minds - and how communicators can effectively use these techniques to do likewise.

#1 on the Top 10 Business Books of 2007
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#2 on the Top 10 Business Books of 2007
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Top 100 Customer Favorites list of 2007
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