Made to Stick
Why Some Ideas Survive and Others Die
By Chip and Dan Heath
Price: $ 25.00
E-mail this!Description:
An excellent book on how people think. The authors lay out with examples and clarity how certain stories "stick" in our minds - and how communicators can effectively use these techniques to do likewise.
#1 on the Top 10 Business Books of 2007
Canada’s Globe and Mail newspaper
#2 on the Top 10 Business Books of 2007
Amazon.com’s Editors
Top 100 Customer Favorites list of 2007
(ranked #26 across all categories) by Amazon.com readers
Best Business Books of 2007
The Miami Herald
Books You Should Have Read in 2007
Ad Age magazine
Top 10 Books on Innovation for 2008
Bruce Nussbaum of BusinessWeek
